What makes design good?

Good design is simple.

It is founded on a good understanding of brands, consumer behaviour and market dynamics.

It is accelerated by investing time in getting to know clients, their brands, and the way their brands work.

It can be evaluated against a simple but effective set of criteria. A good corporate identity or piece of graphic design should:

• Express the essence / personality of the brand / concept
• Engage with the audience it is intended for
• Communicate the proposition quickly, simply, powerfully and effectively
• Have ‘stand out’/ be distinctive
• Be scalable
• Work across all media channels

To see how we apply these criteria to the work we do click here.