Marketing Myths

We believe in the power of marketing and know the benefits it has to offer.

There are lots of potential reasons why you may not be marketing your business but how valid are they?

Don’t need to.
If your business is good enough surely customers will come to you?

Assuming life is really that easy, then wouldn’t everyone simply set up a business, sit back and wait for the money to come in?

The fact is that marketing plays a vital role in making, and keeping, a business successful. That’s why organisations with respected products and services like McDonalds, Coca Cola and Amazon invest heavily in their marketing.

Too busy.
Business is good and you’re too busy with the work you already have from your customers, or your other ‘non-marketing’ responsibilities are taking over.

It’s easy to believe that dealing with ongoing demand is more important than marketing, especially when deadlines are tight. But if you always follow this policy, you can end up locked into a feast or famine cycle, with no new customers waiting for you when the current spate of work is finished!

If other responsibilities are taking over there’s a danger you’re focusing on the ‘here and now’ at the expense of the future.

Doesn’t work.
Then why do the world’s most successful brands invest so much effort into their marketing?

If your current marketing isn’t working then maybe your message is unclear or the tactics you’re using don’t engage with your target audience? It may be well be time to take stock, evaluate what’s working and what’s not, and look at a fresh approach.

Don’t have the budget.
An effective marketing programme can be put in place from as little as 0.5% of sales (typical advertising to sales ratios vary by industry sector).

Isn’t it just sensible business practice to invest a little bit of what you’re earning today in building business for tomorrow?