Marketing led social media strategies

We use our marketing experience and expertise to harness the power of social media and develop effective, marketing led social media strategies.

Why use FMS to manage your social media?

• Setting up and running marketing led social media accounts takes a significant investment of time and effort

• Often many businesses and organisations don’t have enough internal resource to allocate to this task

• Even where resource exists, other ‘paid for’ or what are perceived as more ‘revenue generating’ activities take priority with social media often falling down the list of priorities

• Building relevant targeted social media following takes a lot of careful research, know-how and investment of time

As a dedicated and focused resource we can ensure that:

• your social media following is actively built to reflect your target audience

• you have a relevant on-going presence in social media and use it as an effective tool in helping acheive your aims

How we help

• Setting out of objectives, determining who you want to talk to, and outlining the messages that you’d like to communicate

• Setting up of accounts / groups including the profile copy for each site, the draft of the messages, and agreement of on-going message framework and copy

• A schedule of postings for the month, using your key messages to ‘steer’ the content (we would recommend mixing ‘corporate messages’ with other messages of relevant interest to the target audience)

• A monthly activity report from our Social Media Management software including recommendations for future activity

• A maximum of 60 relevant messages per site / account per month (NB Direct messages or contact from site visitors as a result of this activity are sent directly to our clients for action)

• Active contact building and promotion of your social media accounts including identifying, engaging with, and building relationships with advocates of your brand

• Increasing relevant following / membership of accounts / groups to extend the reach of your brand and engage with target audiences to help underpin your brand messages