SEO Services

We use Search Engine Optimisation (SEO) to get you more website visitors and more sales.

Search Engine Optimisation

Using a combination of techniques (see below), we can help you optimise the content and structure of your website to drive quality organic traffic and boost its search engine rankings.

• On-page SEO
• Off-page SEO
• Keyword research
• Competitor analysis
• Link building
• Content creation

According to a recent report by Backlinko the number 1 search result in Google gets 27.6% of all clicks and the top five results get nearly 70% of the total traffic.

Organic search continues to be the main source of trackable website traffic. Research from Brightedge determined that organic search makes up 53.3% of all web traffic.

Some interesting statistics on search results:

• Position number 1 gets a Click Through Rate over ten times higher than a ranking at position number 10.
   
• Position number 2 will generate an average of 3x more clicks than a result in position number 6.
   
• Results on the second page of Google have a Click Through Rate of less than 1% for each position.

SEO also:

• Delivers the best conversion rates as people actively searching for the problem you solve - or your products or services – are directed to your website.
• Is one of the best and most cost-effective way to increase your brand awareness and your business’s reputation.
• Works around the clock
• Is a cost-effective, long-term investment. SEO is generally more economical in the long term, with better Return On Investment than Pay Per Click advertising
• Provides measurable results. You can track key metrics like website traffic, keyword rankings, bounce rates, and conversion rates and use the insights to improve your SEO strategy.

Why use us for your SEO?

Using our expertise and experience we can get better results for you more quickly. We know what will work well and the best combination of techniques to use to get the best results.

Find out more about the marketing services we offer

What SEO ranking factors are the most important?

The 5 SEO ranking factors that we think businesses should focus on first, and what you can do to improve them.

1. High quality content

The objective of Google, and other search engines, is to provide users with relevant, high quality search results.

Google prioritises E-E-A-T (Experience - Expertise - Authoritativeness - Trustworthiness) to help find the most reliable, trustworthy, and valuable content for any query. Businesses can benefit from that by demonstrating:

Experience
Show that your content is created by people with direct, first-hand experience of the topic. This can be achieved for example by business/ individuals:

• Sharing opinions, tips and advice
• Referencing your own experiences within website content
• Creating and sharing ‘behind the scenes’ content
• Including author bios

Expertise
Demonstrate expertise on a subject through the depth and accuracy of your content, by creating articles or pages of helpful content about common issues and referencing reputable sources and studies.

Authoritativeness
Where you have expertise or experience around a topic, then you can become an authority on it.

Build the authority of your business by consistently publishing high-quality, valuable content, earning coverage and mentions from other respected sites, and growing your reputation within your industry.

Trustworthiness
Be transparent about who is behind your content, provide clear contact and customer service information, maintain a positive reputation, and follow ethical content practices.

Whilst E-E-A-T is not a direct ranking factor in Google’s search algorithm, optimising for it can significantly improve a site’s search performance over time.
 

2. Backlinks

Backlinks are one of the cornerstones of website authority and credibility in the eyes of search engines.

Links from other websites to your website act like a ‘vote of confidence’. The more high-quality backlinks you have, the better your website will rank.

Some of the ways you can attract more quality backlinks are:

• By becoming a trusted source for reporters and bloggers writing about issues in your industry / area of expertise
• Creating ‘why’ or ‘what’ content around topics that you know will generate links
• Featuring valuable step by step ‘How to guides’ on your website that will encourage other sites to link to your content
• Email outreach - share useful content with creators who may be interested in linking to it
   

3. Technical SEO

So that search engines can easily index and understand the content your website needs to be technically sound.

Technical SEO can boost your visibility in search results and a website’s speed, mobile-friendliness and ‘crawlability’ are confirmed ranking factors.

Some of things you can do to improve your technical SEO include:

• Creating an SEO-Friendly site structure ensuring that all the pages are just a few clicks away from your homepage.
• Using an XML sitemap and submitting it to Google via Google Search Console (GSC)
• Finding and fixing duplicate content issues
• Making sure that your website is mobile-friendly. Google uses mobile-first indexing so it looks at mobile versions of webpages to index and rank content.
• Improving your page speed by compressing images, using a content distribution network (CDN) and minifying HTML, CSS, and JavaScript files

You can use Google’s PageSpeed Insights tool to check the speed of your website and to check how compatible it is with mobile devices.

4. Keyword optimisation

Optimising content for relevant keywords, especially those with significant search volume, is a fundamental aspect of SEO.

It helps improve a website’s visibility in search engine results pages (SERPs), driving more organic traffic to your site.

It’s about using the right keywords in the right places and in the right ways - creating quality content that’s aligned with search intent.
 

5. User experience (UX)

A good user experience (UX) is when website visitors’ interactions with your website are positive.

Your website must deliver a good User Experience (UX) to be successful in SEO – many UX elements can directly influence search rankings.

Some of the key elements that contribute to a good UX have already been featured above:

• Website performance - making sure your pages load quickly and are responsive is an absolute must
• Mobile experience - with Google's mobile-first indexing, having a site that works well on mobile devices is critical

Other elements that help provide a good UX include:

• Design and layout - make your website content easy to read and easy to find by arranging information logically, formatting it well and making it clear and easy to understand
• Usability - make your navigation intuitive, have clear buttons, and ensure that users can interact with your website as easily as possible

PPC advertising can help support your SEO efforts. Find out how we can help you with your PPC advertising.