FCS

As the not-for-profit industry association for companies which deliver professional communications solutions to business and public sector customers in the UK, FCS help lead the industry. However, their brand identity didn’t reflect the ‘know how’ and credibility of their position as champions of the professional communications provider.

Working closely with FCS we created a new corporate identity that reflected and enhanced their positioning. Contemporary typography combined with a bright colour palette and reference to the binary code that is at the centre of encoding telecommunications data (the little squares at the right of the logo are binary for FCS) were used to construct the new logo and corporate identity.

Well received and well liked by members and industry peers, the logo was inspiration for the new website design, event identities and corporate literature.