RSPCA Freedom Food

Initially designed for the BBC Good Food Show, the striking ‘Animal Warhol’ concept was created by FMS to give ‘stand out’ and broaden the appeal of RSPCA Freedom Food. The approach got such positive feedback that it was adopted for much of their corporate literature.

The ‘What do you know about farm animal welfare?' game was devised by FMS to help engage with visitors at the BBC Good Food Show, inform them about the brand and to have the opportunity to engage with them at a later stage (through data capture). Over the course of the exhibition the thousands of people who played the game learned more about the brand - many of them became ‘converts', leaving their details so that they could be kept up-to-date about RSPCA Freedom Food.