Charles Stanley
One of the leading stockbroking and investment management companies in the UK, dedicated to serving the private investor.
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WellMan Clinic
The WellMan Clinic needed to update their logo so that it better reflected their position as the UK's first dedicated private men's health clinic. Using their existing colour palette, inspiration from the sine waves often seen on medical equipment and the ‘W’ and ‘M’ from their name, FMS created a new logo that stands out and better communicates their proposition.
To maximise the use of small advertising spaces to engage with The WellMan Clinic’s target audience of older men, FMS created ‘Anagram’ ads which featured in the ‘scribble pad’ area underneath The Times crossword. These were complemented by larger, less frequent ads that appeared on the back page of The Times 2 puzzle section.
Other projects in Advertising portfolio
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Engineering Council
The UK regulatory body for the engineering profession, setting & maintaining internationally recognised standards of professional competence and ethics.
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WellMan Clinic
The UK's first dedicated private men's health clinic, with over 25 years experience in providing professional medical advice and support to men.
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